Celebrity Project

I’ve been given a project which requires me to create the notions of celebrity culture. So I’ve been looking into celebrity endorsement and the comparable cultural references between Japan and Korea this is also in reflection of my own ethnic identity. Besides the use of incorporating glamorous commercials I’m also looking at the effects of consumerism. Linking this project with the current credit crunch will be a difficult task as It mostly affects home owners I don’t know how I could relate. For me to fully engage with this project on an intimate level I will convey the global issues of poverty, waste, excessive consumption, hunger, misuse of land and so on.

Below is scanned pages from my sketchbook conveying my research:

This is the program I use to edit videos.

 

This video conveys my idea of celebrity endorsement of brands. The video of Korean and Japanese commercials on separate monitors flows in synchronized motion.  Although there is a second delay fault which needs to be altered. I installed a newer version of Power Director and it screwed up most of the videos and kept jamming up between the previews. The only reason I installed the newer version is because you can edit FLV and MP4 files without converting them to AVI “manually”. I reinstalled the original version as it was efficient and flexible.